friend of a mom
BECLOTHESMINDED
At Friend of a Mom, we love spotlighting mom-owned businesses that help other moms feel confident, supported, and seen. These are the women making our lives a little easier and a lot more stylish.
I’m especially excited to feature BECLOTHESMINDED, because I’ve personally worked with Heidy Best and had the best experience. Thanks to her, I’ve finally left behind my standard yoga pants and sweatshirt style for a more polished look this summer, and it feels amazing.
About Heidy Best
Since 2001, Heidy Best has been helping Chicago women and men look and feel their best through closet organization, personal shopping, and wardrobe styling. Her career has included styling episodes of The Oprah Winfrey Show, creating head-to-toe looks for global ad campaigns, and speaking to organizations about building a wardrobe that works for your life.
In 2012, she officially launched BECLOTHESMINDED, a mom-owned business offering a variety of services for both women and men including wardrobe editing, personal shopping, photo shoot styling, and event dressing. As a mom herself, Heidy understands how busy life can get and how important it is to have a wardrobe that feels effortless and true to you. She works independently of any single retailer so everything she recommends is personalized just for you.
About BECLOTHESMINDED
I had the chance to work with Heidy myself, and the experience was incredible. She came to my home for a closet edit, really honed in on my personal style, and gave me practical tips on what cuts would flatter my post-pregnancy body. From there, we booked a personal shopping day where she pulled pieces that complemented my existing wardrobe—no overhaul, just a thoughtful refresh. The best part? She had off-the-rack clothes tailored so perfectly they felt like custom pieces.
BECLOTHESMINDED makes style effortless and approachable, reminding busy moms that confidence can be as simple as having the right pieces in your closet.
Contact Heidy for a personal consultation
