friend of a mom
Friend of a Mom Privacy Policy
Last Updated: September 6, 2025
Friend of a Mom LLC (“we,” “us,” or “our”) respects your privacy. This Privacy Notice (“Notice”) describes the processing of Personal Information (defined below) that is provided, collected, or disclosed while providing our services to you (“Services”) and on the websites, mobile application, and any other online platforms that link to this Notice (collectively, “Site”). Please read this Notice carefully to understand our policies and practices regarding your Personal Information and how we will treat it.
Personal Information We Collect
We collect several categories of Personal Information from and about users of our Site and Services. “Personal Information” means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you. The categories of Personal Information we collect may include:
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Contact Information – If you submit an inquiry, request to join our community, register for our events, or provide information on or through our Site or Services, we may collect your contact information including your name, mailing address, email address, and phone number.
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Usage Information – When you use our Site, we may automatically record information, including your Internet Protocol address (IP Address), geolocation of your device, browser type, referring URLs (e.g., the website you visited before coming to our Site), domain names associated with your internet service provider, and any other information regarding your interaction with our Site.
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Communication Information – We may collect Personal Information contained within your communications with us via our Site, email, social media, telephone, or otherwise, and in certain cases we may use third-party service providers to do so.
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Parent Information – We may collect certain information to inform you of upcoming dinners and events, your kids’ birthdays (or due date if you are pregnant) to invite you to age-specific gatherings, and other related information to help connect you with moms in a similar stage of life. You may also choose to include additional Personal Information in your profile of our mobile app.
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Photographs – We may have photographers on site at our events and your photos may be used for promoting our events, including on our website. You may also choose to upload your photo(s) to our mobile app.
How We Collect Personal Information
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Directly From You – We collect Personal Information that you provide to us directly, for example, if you choose to contact us, request information from us, join our community, or otherwise utilize our Site or Services.
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From Third Parties – We may collect Personal Information from third parties, including but not limited to business partners, advertising networks, social networks, data analytics providers, mobile device providers, and Internet or mobile service providers.
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Through Online Tracking Technologies – We use cookies and similar technologies to collect Personal Information automatically as you navigate our Site. For additional information regarding our use of these technologies, see the Cookies and Tracking Technologies section below.
How We Use Personal Information
To the extent permitted by applicable law, we use Personal Information:
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To provide and personalize our Site and Services, such as recommending products and other services to our members, facilitating access to educational resources and information, connecting members with one another, processing registrations, processing payments, creating and maintaining business records, and undertaking or providing similar services.
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To optimize, improve, and maintain our Services, including understanding how users interact with our Site, gauging user interest in certain Services or Site functionality, and troubleshooting problems.
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For internal research and development, such as testing, verifying, and improving the quality of our Sites and Services or developing new ones.
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For marketing and advertising, including using your information to send you messages, notices, newsletters, surveys, promotions, or event invitations about our own or third parties’ goods and services that may be of interest to you. We also use Personal Information to conduct interest-based advertising as discussed in the Cookies and Other Tracking Technologies section below.
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For communicating with you, such as responding to your questions and comments or notifying you of changes to our Site or Services.
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For legal, security, or safety reasons, such as protecting our and our users’ safety, property, or rights; complying with legal requirements; enforcing our terms, conditions, and policies; detecting, preventing, and responding to security incidents; and protecting against malicious, deceptive, fraudulent, or illegal activity.
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As part of a corporate transaction, such as in connection with the sale of part or all of our assets or business, the acquisition of part or all of another business or another business’ assets, or another corporate transaction, including bankruptcy.
To fulfill any other purpose for which you provide it, including purposes described when you provide the information or give your consent.
How We Disclose Personal Information
We may disclose your Personal Information in the following circumstances:
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Friend of a Mom Community – We may share Personal Information within the Friend of a Mom community.
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Employees and Other Personnel – We may share Personal Information with our employees and personnel (such as contractors) who have a need to know the information for our business purposes.
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Service Providers – We disclose your Personal Information with the service providers that we use to support our business, including but not limited to, data analytics providers, healthcare providers and experts, website and mobile app hosting providers, and other technology providers.
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Business Partners – We may disclose Personal Information with trusted business partners. For example, we may disclose your Personal Information to a company whose products or services we think may be of interest to you or who we co-sponsor a promotion or service with.
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Ad Tech Companies and Other Providers – We may share or make available limited Personal Information (such as a mobile device identifiers) with ad tech companies and other online service providers. When we share your Personal Information in this context, we follow applicable legal requirements.
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Legal Obligation or Safety Reasons – We may disclose Personal Information to a third party when we have a good faith belief that such disclosure of Personal Information is reasonably necessary to (a) satisfy or comply with any requirement of law, regulation, legal process, or enforceable governmental request, (b) enforce or investigate a potential violation of any agreement you have with us, (c) detect, prevent, or otherwise respond to fraud, security or technical concerns, (d) support auditing and compliance functions, or (e) protect the rights, property, or safety of Expecting Together, its employees and clients, or the public against harm.
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Merger or Change of Control – We may disclose Personal Information to third parties as necessary if we are involved in a merger, acquisition, or any other transaction involving a change of control in our business, including but not limited to, a bankruptcy or similar proceeding. Where legally required, we will give you notice prior to such disclosure.
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Other – We may disclose Personal Information to third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).
Cookies and Other Tracking Technologies
We and our service providers may use cookies and similar technologies to collect usage and browser information about how you use our Site. The technologies we use for this automatic data collection may include cookies, pixels and web beacons that permit us to verify system and server integrity and generate statistics around the popularity of certain content. We process the information collected through such technologies, which may include or be combined with Personal Information, to help operate certain features of our Site, to enhance your experience through personalization, and to help us better understand the features of our Site that you and other users are most interested in.
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Website Analytics – We use analytics that use cookies and other technologies that collect your Personal Information, to assist us with analyzing our Site traffic and site usage to optimize, maintain, and secure our Site and inform subsequent business decisions (including, e.g., advertising).
Interest-Based Advertising – We may also allow or enable third parties to collect Personal Information to provide their interest-based advertising on behalf of our products and services, or their own. Interest-based advertising occurs when advertisements are shown to you based on information collected from your online interactions over time and across multiple websites, devices, or online services that you visit or use. Some companies may engage in cross-context behavioral advertising to predict your preferences and show you advertisements that are most likely to be of interest or relevant to you.
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We do not control these third parties’ collection or use of your information for these purposes, or the opt-out options they may individually offer you via their terms, conditions, and privacy policies. If you have any questions about an advertisement or other targeted content, you should contact the applicable provider directly. Examples of the third-party service providers we engage to serve interest-based advertisements include Meta Ads (including Meta Pixels and Facebook advertising services).
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Cookie Choices – To manage your preferences with respect to these technologies, you can:
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Change your cookie preferences by customizing your browser settings to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable certain cookies, please note that some parts of our Site may not function properly. These settings may be lost and require reconfiguration if you delete your cookies.
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Block the collection and use of your information by online platforms and ad tech companies for the purpose of serving interest-based advertising by visiting the opt out pages of the self-regulatory programs of which those companies are members: National Advertising Initiative and Digital Advertising Alliance. Please note that even if you opt out of interest-based advertising, you may still see “contextual” ads which are based on the context of what you are looking at on the websites and pages you visit.
How Long We Keep Your Personal Information
We retain your Personal Information for as long as needed: (i) to conduct business with you; (ii) fulfill the purposes outlined in this Notice; and (iii) to comply with our legal obligations, resolve disputes, and enforce any agreements. Criteria we use to determine how long to retain your Personal Information include the nature and length of our relationship with you; our legal rights, obligations, and retention requirements; and if we have an ongoing purpose for retaining your Personal Information, such as communicating with you about our Services.
Links to Third-Party Websites
We are not responsible for the practices employed by any websites or services linked to or from our Site, including the information or content contained within them. We encourage you to investigate and ask questions before disclosing Personal Information to third parties, since any Personal Information disclosed will be handled in accordance with the applicable third party’s privacy policy.
How We Protect Personal Information
We have implemented commercially reasonable measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Despite these efforts to store Personal Information in a secure environment, we cannot guarantee the security of Personal Information during its transmission or its storage on our systems.
Children’s Privacy
We do not knowingly collect or solicit any Personal Information from children, as defined under applicable law, without verified written parental consent. If we learn that we have collected Personal Information from a child, we will promptly take steps to delete that information. If you believe we might have any information from or about a child, please contact us at contact@friendofamom.com.
Changes to this Notice
Please note that we may modify or update this Notice from time to time, so please review it periodically. If we make material changes to how we treat Personal Information, we will notify you according to applicable law. Unless otherwise indicated, any changes to this Notice will apply immediately upon posting to our Site. You are responsible for periodically visiting our Site and this Notice to check for any changes.
Contact Us
If you have any questions about our practices or this Notice, please contact us at contact@friendofamom.com.