friend of a mom

The best books for kids by age, crowdsourced from our community of moms. From newborn board books to chapter books at 5+, find your kid's next favorite read here.

An age-by-age birthday and gift guide with meaningful toys and keepsakes kids will love and parents will actually appreciate.

Your clutter-free holiday toy guide. Mom-approved STEM toys, timeless gifts, and experience ideas for every age.